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Shock & Awe

Here’s the story: A leading manufacturer releases a new stainless-steel variant of a basic tool watch that has existed for decades. Demand vastly outstrips supply, leading to the immediate creation of...

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Style & Substance

For all his devotion to timekeeping, the 18th-century master watchmaker Abraham-Louis Breguet created watches best known for their timelessness. Between pocket watches built in the late 1700s by...

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Beats Per Minute

Hit all the right notes with a choice selection of innovative blacked-out watches. Get into the studio, step into the spotlight, and let everything else go dark. PHOTOS BY JUNICHI ITO – PROP STYLING...

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The Story of Odysseus

A new watch series from A. Lange & Söhne arrives like a comet: rare, earth-shattering, graceful, and impossible to ignore. The adventurously named Odysseus—five years in the making—represents...

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180 Degrees Of Perfection

The first machine is a hundred years old; the second is as modern as tomorrow. Each of Jaeger-LeCoultre’s new Master Ultra Thin models features a mesmerizing dial with a guilloche pattern rendered in...

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Independent Streak

What if you could start again? What if you could, in a single moment, sweep away your entire past—your history, your foibles, your failures, and your successes? What would you gain, and what would you...

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Grey Scale

I don’t know what a true-to-form, ultra-high-end Frank Gehry watch might look like, but it can’t be comfortable. Swooping titanium biting into your trapezium? I’d rather fly the 14 hours to Bilbao and...

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A Commander-Worthy Watch

When it comes to brands, James Bond can be as fickle as he is with women. Over his 56-year tenure as 007, the legendary super-spy has changed everything from cars and tailors to vodka and caviar. His...

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Linked In

The motto of H. Moser & Cie, which makes only about 1500 watches per year, is “Very Rare.” And the Streamliner, Moser’s first chronograph, comprises just 100 examples of that production run—each...

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Time & Place

Original materials, incredible colors, and spectacular artistry give these notable watches a unique appeal—the more distinctive a timepiece, the more compelling the magic. Where will your imagination...

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